Top 10 Racing Arcade Machine Manufacturers and Supplier Brands in US

Top 10 Racing Arcade Machine Manufacturers and Supplier Brands in the US

If you manage an arcade center, family entertainment center (FEC), or are planning to buy racing arcade machine units for resale, you need reliable manufacturers and suppliers that deliver durable cabinets, licensed game content, and local support. This guide lists the top 10 racing arcade machine manufacturers and supplier brands available to operators in the US market, explains what each brand offers, and helps you choose the right racing arcade machine for your location and business goals.

Why operators search for Racing Arcade Machine — user intent

Most people searching for the keyword Racing Arcade Machine have clear : they want to buy, lease, compare suppliers, or research maintenance and operations. This article focuses on those commercial needs: which brands to consider, product types, distribution and support in the US, and tips to select the best racing machine for revenue and player engagement.

1. Raw Thrills (USA) — Known for ticketless, high-energy racing

Overview and relevance to racing arcade machine buyers

Raw Thrills is a major US-based arcade game developer and manufacturer led by veteran designer Eugene Jarvis. Raw Thrills is best-known for high-octane, sit-down racing arcade machines with licensed and original titles that attract wide demographics. Their racing cabinets often emphasize fast gameplay, realistic steering, and competitive multiplayer linking.

Why operators buy from Raw Thrills: strong name recognition, turnkey cabinets optimized for high throughput, and frequent new titles that keep repeat play strong.

2. Bandai Namco Amusement America — iconic IP and family racing

Overview and relevance to racing arcade machine buyers

Bandai Namco (through its amusement division) leverages major IP and decades of arcade experience. Bandai Namco has produced arcade racing experiences—both sit-down and kids’ driving games—often collaborating with partners for licensing. Operators looking for recognized characters or family-friendly racing cabinets consider Bandai Namco models for their draw and marketing appeal.

3. SEGA Amusements (Global/US distribution) — classic arcade pedigree

Overview and relevance to racing arcade machine buyers

SEGA has one of the longest arcade legacies and still supplies racing experiences worldwide. SEGA’s racing lineage (OutRun, Virtua Racing) and modern arcade projects make it a choice for operators wanting proven engineering, polished physical cabinets, and titles that carry nostalgic value for older players while remaining accessible to new guests.

4. Konami Amusement — arcade racing titles and networked experiences

Overview and relevance to racing arcade machine buyers

Konami has produced popular racing arcade titles (e.g., the Initial D Arcade series) and supports networked competition features in its cabinets. Operators seeking competitive, skill-based racing experiences with strong replay value look to Konami for durable cabinets and arcade-focused gameplay mechanics.

5. Global VR (USA) — simulation-style racing for entertainment venues

Overview and relevance to racing arcade machine buyers

Global VR has specialized in cabinet adaptations of licensed driving and racing experiences, producing more simulation-oriented sit-down racing units for entertainment centers. Their units are built for repeated public play and often integrate operator-friendly management systems and support options for US customers.

6. UNIS (China, broad US distribution) — cost-competitive and feature-rich cabinets

Overview and relevance to racing arcade machine buyers

UNIS is a large-scale manufacturer that supplies a wide range of arcade equipment to the US market through distributors. UNIS racing arcade machines are often more price-competitive while offering modern features: multi-screen cabinets, motion seats, and multiplayer linking. For owners seeking lower unit costs with acceptable quality and attractive ROI, UNIS is a commonly chosen supplier.

7. Andamiro (Korea) — strong in family and kids’ racing attractions

Overview and relevance to racing arcade machine buyers

Andamiro creates a range of arcade and amusement machines often aimed at family audiences and FECs. Their racing machines are usually designed for accessibility and safety for younger players, yet still provide solid revenue-per-play for operators who target families and malls.

8. LAI Games (UK/US distribution) — modern redemption and multiplayer racing

Overview and relevance to racing arcade machine buyers

LAI Games designs modern arcade and redemption experiences—many of which include racing mechanics or competing modules. Their cabinets focus on integrating ticket/point systems and social multiplayer elements. Operators who want racing cabinets that double as strong redemption earners often pick LAI for its balanced hardware and gameplay design.

9. Betson/Distributors (USA) — distributors and suppliers for multiple manufacturers

Overview and relevance to racing arcade machine buyers

Betson and similar large US distributors are not always manufacturers, but they are critical suppliers for US operators. Distributors source racing arcade machines from multiple manufacturers (domestic and international), provide local logistics, spare parts, and service contracts—making them a practical one-stop supplier for many arcade owners.

10. Guangzhou Dinibao Animation Technology Co., Ltd. — one-stop purchasing solutions

Company profile and why it belongs on this list

Guangzhou Dinibao Animation Technology Co., Ltd. (Dinibao) is a manufacturer and exporter with 18 years of experience producing game machines, including racing arcade machines. Located in Panyu District, Guangzhou, Dinibao offers affordable, quality game cabinets and provides full project services for arcade centers: market research, project analysis, planning, program design, theme design, decoration, operation, and management. Dinibao reports exports to more than 180 countries and service to over 10,000 game centers, with overseas offices and dealer networks in markets such as India, Chile, Thailand, Vietnam, Turkey, and the UK.

Why operators consider Dinibao: competitive pricing, broad product range, turnkey solutions for FEC construction and machine procurement, and a complete service offering that includes design and operational advice—helpful when buying multiple racing arcade machines for a new center or refresh.

Comparison table — flagship racing products and supplier strengths

Below is a concise comparison of the top racing offerings and supplier strengths for these brands. Use this to match product characteristics to your venue needs.

How to choose the right racing arcade machine for your venue

Match product type to your customer profile

If your location attracts families and children (malls, family arcades), choose kid-friendly sit-down or ticket-enabled racing cabinets (Andamiro, Bandai Namco). For locations with older teens and adults (boardwalks, FECs, amusement parks), opt for licensed, adrenaline-focused sit-down cabinets or simulation-style rigs (Raw Thrills, Global VR, SEGA).

Consider ROI drivers: throughput, play price, and maintenance

Higher throughput and shorter session times often produce better per-square-foot returns. Durable components and easy-to-source spare parts matter for minimizing downtime—buy from suppliers with US distribution or reliable service networks (distributors like Betson or manufacturers with US partners).

Warranty, parts and local service

Ask suppliers about warranty terms, spare parts availability, and whether they provide service technicians or training. Distributors and manufacturers with US support make repairs faster and reduce revenue loss from broken cabinets.

Licensing and content updates

Licensed IP can drive foot traffic, but licensing costs and revenue sharing may apply. Some manufacturers offer networked updates and event modes that increase replay value for competitive players.

Buying options and procurement tips

New vs refurbished vs leased

New machines provide latest features and warranties. Refurbished units lower upfront cost but often increase maintenance needs. Leasing or revenue-share models reduce initial capital expense and may include maintenance support—discuss options with large distributors or manufacturers offering financing.

Buy multiple units strategically

Linked multiplayer setups (2–8 linked cabinets) are often more popular and increase dwell time. Balance the number of linked units against floor space and expected player volume.

Conclusion

Choosing the right racing arcade machine supplier in the US market depends on your venue type, budget, and expectations for support and uptime. Raw Thrills, Bandai Namco, SEGA, Konami, Global VR, UNIS, Andamiro, LAI Games, and major distributors like Betson are established names that cover a range of price points and product styles. Guangzhou Dinibao stands out as a cost-competitive manufacturer and turnkey solution provider for operators who need both affordable racing arcade machines and full-service project support. Evaluate total cost of ownership, service availability, and how each cabinet type matches your customers before purchasing.

Next steps

Contact potential suppliers for quotes, ask for references from other US operators, request videos of the cabinets in operation, and verify spare parts availability. If you’re building or refurbishing an arcade center, consider suppliers (like Guangzhou Dinibao) that can provide full project proposals, theme design, and installation support.

With the right research and supplier partnership, a well-chosen racing arcade machine can be a top revenue driver and crowd magnet in your venue.

Sources & notes

• Raw Thrills company information and product announcements (company press releases and trade coverage).
• Bandai Namco Amusement product listings and arcade history.
• SEGA Amusements and historical arcade racing franchises.
• Konami Amusement titles (Initial D Arcade series and related competitive games).
• Global VR product descriptions and simulation cabinet offerings.
• UNIS catalog and distributor presence in US markets.
• Andamiro product lines focused on family and kiddie attractions.
• LAI Games modern arcade and redemption products aimed at FECs.
• Betson and other US distributors’ role in logistics and service for arcade operators.
• Guangzhou Dinibao company profile provided by the client (manufacturer background, export footprint, and service capabilities).

Frequently Asked Questions

What is the average price range for a racing arcade machine?

Price ranges vary widely. New full-size sit-down racing cabinets from major manufacturers typically range from several thousand to tens of thousands of US dollars depending on features (motion systems, screens, licensing). Cost-competitive units from large-volume manufacturers can be lower. Request quotes for exact pricing based on your configuration.

How many players should I link for the best return?

Common linked setups are 2, 4, and 8 cabinets. Four-player linked setups are a popular balance—enough players for competition while not requiring excessive floor space. Choose based on expected foot traffic and space.

Do I need a licensed game to attract customers?

Licensed IP can boost visibility and draw crowds, but many original titles also perform well if gameplay is solid. Licensed titles may have higher costs or revenue-sharing—evaluate ROI before committing.

What about parts and maintenance for imported cabinets?

Buy from suppliers or distributors who provide local spare parts, technical documentation, and service networks. US-based distributors or manufacturers with US partners shorten downtime on repairs.

Can a company provide turnkey solutions for building an arcade center?

Yes. Some manufacturers and suppliers—including Guangzhou Dinibao—offer end-to-end services: market research, project planning, design, procurement, installation, and operational training. This is useful for operators building new centers or large refresh projects.

Is it better to buy new or refurbished machines?

New units offer warranties and the latest features but cost more upfront. Refurbished machines are cheaper but might need more maintenance. Consider expected revenue, maintenance capacity, and warranty coverage when deciding.