Case Study: 300sqm Indoor Amusement Park in Indonesia – From Demand to Successful Operation

This case focuses on a 300-square-meter indoor amusement park project developed for an Indonesian client. The client aimed to create a family-friendly and socially engaging entertainment space in a bustling commercial area, targeting both parent-child families and young people. Through in-depth demand communication, precise equipment selection, professional customized production, and full-process follow-up, we successfully delivered a diversified entertainment solution that integrates fun, interactivity, and profitability. The project has become a popular local entertainment destination with remarkable operational results and high recognition from the client.

Location:Indonesia
Type:Basketball machine , lottery machine, simulator machine,
Machines:24
Date:Thursday, December 22, 2022
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Detailed Implementation Process

 

1. Understanding Client Needs

The client is a seasoned investor in Indonesia’s entertainment industry, with a clear positioning for the 300sqm venue: it must cover multiple age groups, especially families with children and young people seeking casual entertainment. Core requirements include:

Turkey Client  (20)

  • Equipment must be safe, durable, and compliant with local entertainment industry standards;
  • The equipment portfolio should include competitive, casual, and prize-redemption types to meet diverse entertainment needs;
  • The overall layout must maximize space utilization while avoiding overcrowding;
  • Equipment operation should be simple and easy to learn, adapting to local consumers with varying levels of familiarity;
  • Provide reliable after-sales service, including installation guidance and maintenance support.
  •  

2. Customized Equipment Selection

Turkey Client  (11)

Based on the 300sqm venue size and the client’s target audience, we carefully curated a comprehensive equipment portfolio covering four core categories: basketball machines, lottery machines, prize machines, and simulators. Each device was selected for its adaptability to the Indonesian market and operational profitability:
 

Basketball Machine: Crazy Basketball

UK Client Case (5)

  • Equipped with a high-sensitivity scoring sensor to accurately record every shot, with real-time score display and sound effects enhancing the competitive atmosphere;
  • Adjustable basket height, suitable for both children and adults, expanding the user base;
  • Wear-resistant court surface and high-quality basketballs ensure long-term use under high foot traffic;
  • Supports single-player challenge and two-player competition modes, with a built-in ranking system to stimulate repeated play.
  •  

Lottery Machines (9 Models)

  1. Air Hockey: Adopts a smooth air cushion system for fast and fluid puck movement; features a sturdy aluminum alloy frame paired with impact-resistant tempered glass tabletop. The two-player competitive design includes scoring lights and exciting background music, suitable for all age groups.
  2. Ball Toss: Colorful target areas correspond to different point values, equipped with soft and safe foam balls and an automatic ball return system to reduce manual operation; multiple difficulty levels are available, and players can redeem lottery tickets based on their scores to enhance participation.
  3. Two-Player Racing: 120° wide-angle high-definition display paired with a hydraulic shock absorption chassis; professional racing steering wheel with force feedback technology restores realistic driving vibrations and steering feel. Supports offline two-player competition with rich track options and real-time speed data display, meeting the needs of racing enthusiasts.
  4. Shark Wheel: A unique casual racing game with a cartoon shark-themed design that attracts children; simplified steering operation and vivid visual effects make it easy to get started, while random bonus levels increase the fun of winning lottery tickets.
  5.  
  6. Two-Player Shooting: High-precision infrared sensing technology achieves accurate shooting feedback, with rich adventure-themed game interfaces and dynamic sound effects. Supports two-player cooperative and competitive modes, with multiple weapon upgrade options to extend game duration.
  7. Hit Clown: Clown dolls pop up randomly, with responsive hitting pads and a scoring system that rewards quick reactions; soft pad design ensures child safety, and bright colors paired with fun sound effects enhance the entertainment experience.
  8.  
  9. Lane Master: A classic skill-based game where players must control a ball through curved lanes without dropping it; non-slip track surface and adjustable speed settings adapt to different skill levels, issuing lottery tickets based on completion time to attract repeated challenges.
  10.  
  11. Ring Bottle: A fun game combining precision and luck, with stable bottle placement and lightweight, easy-to-throw rings; clear winning rules and high venue visibility easily attract onlookers to participate.
  12. Rainbow Castle: A parent-child-friendly lottery machine with bright rainbow-themed visual design and simple operation – players throw balls into colored holes to redeem corresponding lottery tickets; low difficulty suitable for young children, promoting parent-child interaction and family participation.
  13.  

Prize Machine: Candy Shop

UK Client Case (8)

  • Full transparent visible design showcases colorful candies and gifts, attracting attention from a distance;
  • Intelligent clamping system with adjustable tightness balances playability and winning probability to maintain player interest;
  • Compact design saves space, making it easy to place in venue corners or pedestrian corridors;
  • Supports customized configuration of candies and small gifts to fit local consumer preferences.
  •  

Simulators (2 Models)

  1. Shooting Machine - Adventure: 4K ultra-high-definition large screen presents realistic 3D game scenes, including jungle exploration and treasure hunting themes; the gun controller features an ergonomic design for comfortable grip, with multi-sensory feedback (sound, light, vibration) creating an immersive shooting experience.
  2. Super Bike: Equipped with a real motorcycle seat and handlebars, with adjustable resistance to simulate different road conditions; 360° panoramic visual effects paired with wind speed simulation technology restore the thrill of outdoor riding. Supports single-player time trials and online ranking challenges, popular among young motorcycle enthusiasts.
  3.  

3. Professional Machine Manufacturing

Arcade Prize Machines manufacture

After confirming the equipment list, we initiated production in strict accordance with the client’s requirements and international quality standards:
 
  • High-quality material selection: Food-grade ABS plastic for contact parts, wear-resistant metal for frames, and low-power, long-life high-definition displays;
  • Strict quality control: Each component undergoes precision processing and testing, including safety performance inspections, functional debugging, and durability tests;
  • Indonesian market customization: Adjusted equipment voltage to local standards (220V), added Indonesian-language operation interfaces and instruction labels, and enhanced dustproof and moisture-proof designs to adapt to local climate conditions;
  • Transparent production process: Regularly updated the client on progress with production photos and test videos to ensure peace of mind.
  •  

4. Client Inspection

Before shipment, the client visited our factory for on-site inspection:
 
  • Arranged a professional team to demonstrate the functions of each machine, including startup, operation, scoring, and prize redemption processes, ensuring all equipment met agreed standards;
  • Conducted safety tests in the client’s presence, such as seat load-bearing tests, surface impact resistance tests, and electrical safety inspections, verifying compliance with Indonesian safety regulations;
  • Addressed client inquiries on-site, adjusted details according to their suggestions (e.g., display brightness adjustment, controller sensitivity calibration), and confirmed final acceptance.
  •  

5. Product Shipment

After passing inspection, we arranged professional packaging and logistics:
 
  • Each machine was wrapped in shockproof bubble film and hard cartons, with additional wooden frames for large equipment to prevent damage during transportation;
  • Selected a reliable international logistics partner with extensive experience in shipping amusement equipment to Indonesia, providing complete documents (quality certificates, import customs declarations, etc.) to ensure smooth customs clearance;
  • Real-time logistics tracking, updating the client daily on shipment time, port arrival information, and customs clearance progress to ensure timely information synchronization;
  • Equipment arrived at the client’s venue on schedule without damage or missing parts.
  •  

6. On-Site Installation & Guidance

Upon equipment arrival, our technical team collaborated with local installers arranged by the client to complete installation:
 
  • Optimized on-site layout according to the 300sqm venue plan, ensuring reasonable equipment spacing (1.5-2 meters of passage) for smooth pedestrian flow and maximum space utilization;
  • Completed equipment assembly, wiring, and debugging, testing the functionality, network connectivity, and safety performance of each machine to ensure normal operation;
  • Provided hands-on training for the client’s staff, including daily operation, simple maintenance (e.g., cleaning, part replacement), and troubleshooting of common issues;
  • Left detailed installation and maintenance manuals (Indonesian + English) and provided 24/7 technical support contact information.
  •  

7. Venue Operation Status

Start an Arcade Business

The 300sqm indoor amusement park was carefully laid out to create a comfortable and engaging entertainment environment:
 
  • Zoned design: Divided into parent-child interaction area (Rainbow Castle, Candy Shop), competitive area (Two-Player Racing, Super Bike), casual entertainment area (Air Hockey, Hit Clown), and shooting experience area (Adventure Shooting, Two-Player Shooting), with clear functional divisions and smooth pedestrian flow;
  • Space utilization: Compact yet reasonable equipment placement, with 1.5-2 meters of walking space reserved between each machine, accommodating 50-80 people simultaneously without overcrowding;
  • Supporting facilities: Equipped with comfortable rest seats, prize redemption counters, and clear signage to enhance the overall consumer experience;
  • Operational results: Maintained high foot traffic since opening, especially on weekends and holidays. Two-Player Racing, Crazy Basketball, and Candy Shop became the most popular equipment, achieving stable daily revenue.

8. Client Feedback

 

The client expressed high satisfaction with the entire project and provided positive feedback:
 
  • "The equipment selection perfectly aligns with our market positioning – both children and young people can find their favorite games. Parent-child interaction equipment has become a major highlight, attracting a large number of family customers."
  • "The equipment quality is excellent – no major malfunctions after months of operation, and daily maintenance is simple, reducing operational costs."
  • "The team’s professional service is impressive – every link from demand communication to installation guidance is handled meticulously, with timely and effective after-sales support."
  • "The amusement park has quickly gained popularity locally, with many repeat customers, becoming a steadily profitable business. In the future, we plan to expand the venue and continue cooperating with your company to add more equipment."
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