Choosing Profitable Arcade Machines: New vs Used

Wednesday, September 24, 2025
A practical guide for entrepreneurs on choosing profitable arcade machines — comparing new and used machines, cost and revenue considerations, maintenance, supplier selection, and steps for how to start an arcade game business.

Choosing Profitable Arcade Machines: New vs Used

Why choosing the right machines matters when you learn how to start an arcade game business

When you're learning how to start an arcade game business, the machines you select determine initial investment, operating costs, and how quickly you reach profitability. Choosing profitable arcade machines means balancing price, reliability, player appeal, and serviceability. The right mix accelerates return on investment (ROI) and simplifies daily operations.

Core factors that define a profitable arcade machine

Profitability isn’t just ticket sales. Consider average daily coin-in, prize costs, electricity, maintenance, location suitability, and machine downtime. Machines that generate consistent plays and are easy to service reduce hidden costs. When planning how to start an arcade game business, quantify expected earnings and costs per machine to compare options objectively.

New arcade machines — advantages and trade-offs

New machines often feature the latest gameplay, higher reliability out of the box, manufacturer warranties, and attractive cabinets that draw players. New titles and IPs can create marketing buzz and longer term appeal. However, new machines have higher upfront costs, which can stretch capital for a startup planning how to start an arcade game business.

Used arcade machines — benefits and limitations

Used machines lower your initial capital requirement and allow you to diversify your floor faster. For startups learning how to start an arcade game business, used units can be a smart way to test multiple game types and discover which ones perform best in your specific location. The downsides are potential higher maintenance, limited or no warranty, and the risk of obsolete software or parts availability.

Comparison table: New vs Used arcade machines

Below is a concise comparison to help you decide which option fits your business model.

Factor New Machines Used Machines
Typical Price Range $3,000 – $20,000 (varies by type and license) $300 – $7,000 (depending on age and condition)
Warranty Usually 1–3 years Often limited or none
Downtime Risk Lower early on Higher unless refurbished
Customization Options High (software, branding, cabinet options) Limited
Depreciation Faster initial depreciation but newer tech Slower book depreciation; already depreciated
Parts Availability Good (manufacturer support) Depends on age and popularity
Ideal for Brand-new centers, flagship attractions Pop-up locations, testing multiple concepts

Revenue benchmarks: what different machine types typically earn

Revenue varies widely by foot traffic and venue. Typical industry ranges are useful for planning when you decide how to start an arcade game business:

  • Redemption/Ticket Games: $20 – $150+ per day in high-traffic family locations
  • Claw/Prize Machines: $5 – $60 per day depending on placement and prize strategy
  • Racing/Simulator Cabinets: $10 – $120 per day in entertainment centers or malls
  • VR and High Quality Attractions: $50 – $300+ per day but require attendant/staffing
  • Classic/Retro Machines: $10 – $50 per day; nostalgic appeal can be steady long-term

Use conservative estimates for financial planning. For example, planning with the low-to-mid ranges helps ensure realistic cash flow forecasts when starting your arcade business.

Maintenance, uptime, and long-term ownership costs

Maintenance affects profitability as much as initial price. Plan on annual maintenance and parts costs of roughly 5%–15% of machine value for new machines and 10%–30% for used units, especially older ones. Regular preventive maintenance — cleaning coin mechanisms, checking wiring, updating software — reduces costs and downtime.

Location, placement, and customer flow influence earnings

Location is often the single biggest determinant of success when you consider how to start an arcade game business. High-footfall places like family entertainment centers, malls, movie theaters, and amusement parks generate consistent plays. Within a venue, placing machines near entrances, food courts, or waiting areas increases impulse plays. Observe traffic patterns and test placements to maximize coin-in per machine.

Parts, service networks, and supplier selection

When choosing machines, consider parts availability and local service support. Buying new from reputable manufacturers ensures access to replacement parts and technical support. If you choose used machines, verify whether replacement parts are still manufactured or whether aftermarket parts are available. Reliable supplier relationships reduce downtime and improve long-term margins.

Financing, leasing, and budget strategies for startups

Financing options can make new machines affordable through lease-to-own or vendor financing. Many startups mix new and used equipment: buy a few new, attention-grabbing machines and fill the floor with refurbished units. This hybrid strategy helps control capital while offering a fresh lineup that attracts customers early in operations.

Why manufacturer credibility matters — Guangzhou Dinibao example

Choosing a reputable manufacturer simplifies how to start an arcade game business. Guangzhou Dinibao Animation Technology Co., Ltd. (Panyu, Guangzhou) has 18 years manufacturing and exporting game machines, offering one-stop solutions for arcade centers. Dinibao emphasizes Quality is the life and supports clients with market research, planning, theme and decoration design, operation, and management. Their global reach — machines exported to 180+ countries and used in over 10,000 centers — demonstrates scale and service capability that startups and chains value.

Checklist: evaluating a machine before purchase

Use this practical checklist when sourcing machines (new or used):

  • Expected daily revenue estimate for location
  • Power and space requirements
  • Parts and service availability
  • Warranty or refurbished guarantee
  • Historical uptime and maintenance logs for used machines
  • Attractiveness and current popularity of game type
  • Software licensing, updates, and potential fees

Practical case examples to guide purchase decisions

Example A: A new family entertainment center bought 6 new ticket redemption games and 10 refurbished skill games. New games served as anchor attractions and drove marketing; refurbished units offered volume and variety while keeping capital requirements manageable. Outcome: break-even in 10–14 months with steady ticket redemption margins.

Example B: A small startup focused on mall kiosks purchased refurbished racing cabinets and one new VR unit. The VR unit required dedicated staff but delivered higher per-play revenue and drew attention to the kiosk, while refurbished racing games provided steady baseline income. Outcome: positive cash flow within 6–9 months due to low overhead and aggressive placement.

Operational tips for those starting an arcade — how to start an arcade game business practically

Start with a lean test: open a small site or pop-up to understand customer preferences. Use analytics (plays per day, average spend per customer, peak hours) to adjust machine mix. Promote with themed nights, bundle packages, birthday parties, and partnerships with local schools or shops. Keep an inventory of common spare parts and train staff for first-line troubleshooting to minimize downtime.

Depreciation, resale, and exit strategies

Plan for machine lifecycle: expect 3–7 years of productive service for most cabinets before performance or popularity declines. New machines depreciate faster initially, while used machines may hold lower resale value but lower ongoing depreciation. Maintain service records and cosmetic condition to improve resale prices when upgrading or rotating machines.

Key performance indicators (KPIs) to monitor profitability

Track plays-per-day, revenue-per-machine, downtime percentage, maintenance cost per machine, prize cost ratio, and marketing cost per customer. Review KPIs weekly at launch and monthly once operations stabilize. Data-driven adjustments improve profitability and guide decisions on whether to buy new or used machines as you expand.

FAQ — common questions when choosing arcade machines

Q: Is it better to buy new or used machines to start an arcade?

A: It depends on budget and strategy. New machines offer reliability and warranty but cost more up front. Used machines reduce initial capital and let you test concepts faster. Many operators use a mix: flagship new units plus refurbished machines for breadth.

Q: How many machines do I need to open a profitable small arcade?

A: A small profitable arcade can start with 20–40 well-chosen machines located in a high-traffic area, plus High Quality attractions like VR or simulators. Exact numbers depend on footprint, venue type, and local demand.

Q: What are the biggest hidden costs when buying used machines?

A: Hidden costs include unavailable parts, higher repair frequency, software obsolescence, and potential refurbishment to meet local safety standards. Always inspect service history and confirm parts supply before buying.

Q: How should I estimate ROI for a single machine?

A: Calculate average daily revenue × 30 (days) × expected lifetime (months or years), subtract monthly operating costs (electricity, maintenance, prize costs), and compare to purchase price. Use conservative daily revenue assumptions when planning.

Q: Can manufacturers help with market research and park design?

A: Yes. Reputable manufacturers and suppliers often offer one-stop services including market research, layout planning, and decoration design. Partnering with an experienced supplier can reduce launch risks and improve ROI, as seen with companies like Guangzhou Dinibao that provide end-to-end solutions.

Final thoughts

Choosing profitable arcade machines is a strategic balancing act. For those wondering how to start an arcade game business, start small, gather data, and be flexible: mix new and used machines to control costs while providing attractions that pull customers in. Prioritize location, maintenance planning, and reliable supplier relationships to keep machines operating and revenues growing. With careful planning and ongoing optimization, both new and used machines can be profitable components of a successful arcade operation.

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